Digital Media Program

WELCOME TO THE Digital Media Program AT Utah Tech University!

Media is the most prevalent aspect of modern life. Very few people can live without a digital device that allows them to interact with others through mass and mediated interpersonal communication. However, even though students have grown up using various media channels, very few understand how to effectively use these channels.

Our program teaches media production in various forms and helps students learn to be critical users of media. Digital Media students are prepared for a wide range of careers, including journalism, public relations, marketing, advertising, media production, TV and radio, and social media.

Program Learning Outcomes

• Explain mediated communication theories from various traditions and apply those theories to media production, management and consumption.
• Apply sound reasoning, global and cross-cultural perspectives, critical thinking, ethics, and problem-solving skills to critically evaluate media production, promotion and consumption.
• Use professional research to evaluate the efficacy of mediated messages, integrating media analytics and metrics into qualitative and quantitative approaches.
• For media production emphasis: Develop general and specialized media production skill sets, integrating professional practices in video, animation and social media content generation in compliance with technical and aesthetic principles for a variety of purposes based on in-depth analysis of the audience and situation.
• For multimedia journalism emphasis: Develop general and specialized multimedia journalism skill sets, integrating professional practices in reporting to create written and visual storytelling content for a variety of platforms and audiences.
• For public relations emphasis: Develop general and specialized public relations skill sets, integrating professional practices in research of client needs, strategic planning, professional writing and message creation, and evaluation of message effectiveness.