College of Humanities & Social Sciences

Media Studies Program

WELCOME TO THE Media Studies Program AT Utah Tech University!

Media is the most prevalent aspect of modern life. Very few people can live without a digital device that allows them to interact with others through mass and mediated interpersonal communication. However, even though students have grown up using various media channels, very few understand how to effectively use these channels.

Our program teaches media production in various forms and helps students learn to be critical users of media. Media Studies students are prepared for a wide range of careers, including journalism, public relations, marketing, advertising, media production, TV and radio, and social media.

Faculty & Staff

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DEGREES OFFERED

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Courses

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Media Production, B.S.

Students actively practice using technology and build skills, as they research and learn Communication and Media Theory, to deliver TV and Radio based messaging. Broadcast studios, and on location event coverage of sports, campus & community events, provide authentic experience for majors.

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Public Relations Emphasis, B.S.

Combines elements of public relations, marketing and advertising in targeted efforts to persuade, build relationships and promote opportunities using cutting edge media and messaging tools.

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Multimedia Journalism, B.S.

Focuses on preparation for careers in broadcasting, journalism delivered across a variety of media. Building on the CORE foundation of Media & Communication Theory, with essential practice in the use of industry technology and skills to use it: TV, radio, print and on-line content.

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Media Studies, B.S.

Allows students Flexibility to build a custom set of media based skills to best prepare for their career goals. Using VORE foundation of Media and Communication Theory, in combination with the latest technology, to effectively launch into this dynamic, exciting profession.

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The Blaze

The Blaze on 91.3 FM runs modern and alternative rock. Students are given the opportunity to broadcast live from the studio and from remote locations using the latest professional-grade tools. In addition, The Blaze has recording studio capabilities with the latest software tools at students’ disposal

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Program Learning Outcomes

  • Explain mediated communication theories from various traditions and apply those theories to media production, management and consumption.
  • Apply sound reasoning, global and cross-cultural perspectives, critical thinking, ethics, and problem-solving skills to critically evaluate media production, promotion and consumption.
  • Use professional research to evaluate the efficacy of mediated messages, integrating media analytics and metrics into qualitative and quantitative approaches.
  • For media production emphasis: Develop general and specialized media production skill sets, integrating professional practices in video, animation and social media content generation in compliance with technical and aesthetic principles for a variety of purposes based on in-depth analysis of the audience and situation.
  • For multimedia journalism emphasis: Develop general and specialized multimedia journalism skill sets, integrating professional practices in reporting to create written and visual storytelling content for a variety of platforms and audiences.
  • For public relations emphasis: Develop general and specialized public relations skill sets, integrating professional practices in research of client needs, strategic planning, professional writing and message creation, and evaluation of message effectiveness.

Contact

Becky Moore

Administrative Assistant

Email: Becky.Moore@utahtech.edu

Phone: 435-879-4320

Office: Jennings 130